Our Brand - from our family to yours

“I’d dreamed of building my own brand for years, but I just never found the courage to take that leap. Then, during my pregnancy, something shifted in me. I began to see the possibilities ahead. Not only could I bring my dream to life and create products whose design, production process, and materials I wholeheartedly believe in — but I’d also have the flexibility to balance my time between work and family. It fills me with so much joy to think that our son will get to see us, as a family, bring this ‘second baby’ to life.”

Nisa Anton, Founder of umewe

The name umewe [juː miː wiː] comes from the words "you, me, we." For us, these words symbolize the coming together of individuals who eventually form a family. Since your family deserves only the best, all of our products are ethically made in Europe by small family-owned businesses. We use only natural fibers and ensure our materials are free from harmful substances, protecting the health and well-being of your loved ones.

In our own lives, we place a strong emphasis on natural materials. Our son wears only clothes made from natural fibers because they are durable, skin-friendly, sustainable, and healthier. Depending on the material, they also offer wonderful natural properties. That’s why, at umewe, we are committed to using only high-quality natural fibers. Our primary material is ultrafine merino wool, which is perfectly suited to the needs of babies, offering them exceptional comfort.

Our goal is to create timeless pieces—products that you and your family will treasure for years to come, passed down like heirlooms from generation to generation, carrying with them memories of shared moments.